You want more leads. But not just any leads: you want qualified prospects with the right timeline, budget and expectations. The challenge? Most builders all use the same tactics: Google Ads, SEO, Instagram photos and email campaigns.
If you’re like most home builders, your pipeline is everything. No matter how beautiful your homes are or how efficient your process is, your business only thrives when the right leads are coming in. Not just any leads: qualified buyers ready to build and serious about hiring the right partner.
Buyers don’t wake up and decide to build a house on a whim. They research, gather ideas and talk to friends before calling a builder. Your job is to show up during that research phase with helpful, trustworthy and valuable content.
Your home builder’s website should do more than just look nice. It should be generating qualified leads for you. When trust, reputation and professionalism are everything, your online presence is often the first (and most important) impression you make. If it’s not helping your business grow, it’s hurting it.
Home builder SEO can improve your online visibility and help your website rank at the top of Google search for keywords and search phrases that potential customers use when looking to hire a custom home builder. Ignoring search engine optimization makes it nearly impossible to show up at the top of the results for relevant keywords, if at all.